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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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Getting The Most Out Of Your Branded Apparel As A Corporate Gift

Branded apparel is a great way to spread the name of your business, especially if you make sure to include a detail logo that is instantly identifiable. Using logo clothing as a corporate gift is basically cheap advertising that creates an army of walking billboards for your business. Why Logos Are So Important Every good company should have a great corporate logo that serves as the face of a company. Just think of companies like McDonalds: their yellow arch is instantly identifiable. Read More 

Important Information To Include On Your Golf Course’s Scorecards

If you work for a golf course and are tasked with replacing the old scorecards with someone more contemporary, this is a chance to really make this product shine — after all, it's apt to be in the hands of hundreds of golfers every day. The actual scoring section is the key element of any scorecard, but this document should also include your golf course's name, logo, website, phone number and other relevant information. Read More 

Easy Ways To Promote Your Business Event

Whether you're planning a ribbon cutting ceremony or a charity auction, you need to find a way to get people to attend your event — ideally your clients and potential new customers. However, many people lead hectic lives, so how do you get them interested in attending a business event? Check out these tips to learn different ways to market your business event so that you can increase attendance. Social Media Read More 

Three Great Benefits Of Sports Ticket Management

Any time that you are trying to get an events venture off of the ground, it can be a labor of love that requires your full attention. Whether you are promoting a girl's softball league, drag racing, a martial arts competition or any other such event, you owe it to yourself to set up a sports ticket management system that will make it as easy as possible for people to shop with you. Read More 

How To Make Your Organizational Transformation Positive And Successful

When you are in charge of your business and the time comes to make some major changes to keep your business open and successful, it can be a scary time for both you and your employees. Organizational transformations, often referred to as redesign, restructuring, and other such terms, can make your employees unsure of their position in the company and can even cause them to lose faith in the business as a whole. Read More