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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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4 Tips For Expressing Your Design Preference Through Example Websites

If you are the owner of a small business and are hiring a web designer for the first time, it is important that you understand how the design process works. As a client, you must find a way to communicate your goals for your website as well as your general design preferences, and your designer must understand how to interpret your desires to build your website. Before beginning, most designers will ask you to provide them with a few example websites that you like or do not like so they can get a feel for your preferences. Read More 

4 Must-Ask Questions For A Prospective Advertising Agency

Whether you run a small business large, a large corporation, or anything in between, there's a good chance that you'll want to hire an advertising agency at some point. Ad agencies can help your company gain greater exposure through Internet marketing, content production, search engine optimization, and more. Before you hire just any ad agency for your business, however, there are a few important questions you'll want to ask during an interview with a prospective ad agency. Read More 

Is an Airplane Banner a Good Use of Your Advertising Funds?

If you own a small business, you likely rely on a variety of offbeat and out-the-box ways to advertise to potential clients or customers. In your quest to find new and effective ways to gain more business, you may have considered flying an airplane banner at a public event or other large gathering to help reach the maximum number of potential customers at once. While these banners are routinely flown by multinational corporations over major sports events and televised parades, they may not always make sense for every small business. Read More 

Tips For Purchasing Executive Pens

Whether you are giving out executive pens to clients in order to thank them for their business or if you're giving them to highly valued employees that have been with the company for an extended amount of time, you are going to want to make sure that you are getting the most for your money. Executive pens are expensive and you want to make sure that, when you give them as gifts, that they have maximum impact on the person receiving them. Read More 

3 Things to Remember When Hiring a Content Writer for Your Blog

If you are currently working on your blog, you might be feeling a bit overwhelmed. You can always hire a content writer to help you produce content, and many don't even expect you to put their name on their work. Hiring one of these writing professionals can be a dream come true, but you should remember a few tips when doing so to ensure that it will work out properly. Read More