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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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As industries continue to evolve, project management has become an essential skill set in many business areas. And when it comes to market research, having well-rounded project management knowledge is even more important. It helps companies understand their customers better, develop effective marketing campaigns, and identify emerging trends. This article explores the core skills needed to be an effective project manager in market research. Time Management Time management is key in any project setting, especially in market research, where projects often have tight deadlines. Read More