Menu

Marketing Strategies for the Small Business Owner


About Me

Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

Latest Posts

Direct Mail Campaign Considerations For Business Owners
22 June 2021

Despite all of the advances in technology and the

4 Essential Advertising Tips When Marketing Your Model Homes
29 January 2021

There are various ways you can take advantage of p

5 Packing Design Trends You'll Want To Keep Up With
7 August 2020

Packaging design evolves like any art form, and it

Modern Marketing Tips For Real Estate Agents
22 June 2020

If a person is to successfully market real estate

Tips For Quality Consumer Product Design
4 May 2020

When you deal in consumer products, it's important

3 Reasons Linear Advertising Is Still An Effective Way To Market Products

You can't mention linear advertising without talking about soap operas. Advertisers figured out early on that centering their ads around the audience probably watching during certain time segments and programs was an easy way to get their products noticed. Soap operas gained their name because of all of the soaps and lady-related products advertised during these programs, which were there because of the fact that many of the biggest shows were sponsored by these companies. Read More 

3 Advantages Of Using An EOS Implementer

An Entrepreneurial Operation System (EOS) is a valuable tool for growing companies or businesses that wish to experience rapid growth in the near future. The EOS allows the owner or CEO of the company to start delegating responsibilities so that all of the necessary tasks required to effectively run the business don't fall solely on their shoulders. It can be tricky for a company that's used to one person handling the bulk of the work to make the transition to having other employers share these responsibilities. Read More 

3 Tips For Finding New Real Estate Leads

If you love exploring different properties and helping people find the homes that are ideal for their needs, a career as a real estate agent is an excellent way to cultivate these strengths. Whether you're a new agent or an experienced agent who wants to grow your business, it's important to follow up on leads for potential clients. Follow these tips to successfully locate new real estate leads. 1. Cultivate Your Existing Relationships Read More 

Marketing for Your Audience: Reaching Customers Easily Through Messaging

The only constant about effective marketing strategies is that they are always changing. While a few years ago, emails were the best way to reach your audience, today this is very different. People are even steering clear of text messaging for marketing, and they certainly aren't using cold calls anymore. Marketing has changed over the decades and now uses an integrative approach to reach customers where they are already hanging out. Read More 

Overseeing a Succesful Direct Mail Marketing Campaign

Mailers can be among the most popular and cost-effective advertising options that businesses can utilize. While direct mail campaigns have a long history, many new businesses will not have the expertise with overseeing this type of marketing effort. To avoid inefficiencies or other issues that could hamper your marketing efforts, there are some basic strategies that should be employed with every direct mail marketing campaign. Ensure Your Direct Mail Adverts Are Properly Targeted Read More