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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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3 Advantages Of Using An EOS Implementer

An Entrepreneurial Operation System (EOS) is a valuable tool for growing companies or businesses that wish to experience rapid growth in the near future. The EOS allows the owner or CEO of the company to start delegating responsibilities so that all of the necessary tasks required to effectively run the business don't fall solely on their shoulders.

It can be tricky for a company that's used to one person handling the bulk of the work to make the transition to having other employers share these responsibilities. One way to make the implementation of an EOS go as smoothly as possible is by hiring an EOS implementer.

An EOS implementer is a trained professional who will assist with implementing the infrastructure required to make your EOS a reality. Here are a few advantages associated with hiring an EOS implementer.

1. An EOS Implementer Can Help You Implement the System Quicker

Many companies struggle with effectively implementing their new EOS. The reality is that integrating a new system requires a lot of work and even more trial and error. You'll have to see what works and doesn't work for your company's unique needs. You might think that your EOS isn't working when in reality, it just needs time.

An EOS implementer will assist you with identifying when your EOS needs more patience or time to be a success and when you should cut your losses and try something new. This will minimize the amount of time it takes to get your EOS up and running. 

2. Your EOS Implementer Will Help You Achieve Your Long Term Plan

Your EOS likely includes a lot of components that you consider a part of your company's long-term plan. Maybe you want to separate your organization into multiple divisions or departments, each headed by a strong leader. However, in the short term, you just want to have individuals other than yourself to lead and grow your business. 

When you work with an EOS implementer, they will help you reconcile your short and long-term goals. They'll assist you with laying the framework for your short-term plan so that your long-term plan is a reality. 

3. You Can Achieve a Better Work/Life Balance

Work/life balance is something that many business owners struggle with. One issue with trying to implement an EOS on your own is that it makes your current work/life balance even worse. The tasks required for successful implementation add even more work to your to-do list. By allowing your implementer to handle a lot of the grunt work necessary for your EOS, you can immediately begin to improve your work/life balance.