You can't mention linear advertising without talking about soap operas. Advertisers figured out early on that centering their ads around the audience probably watching during certain time segments and programs was an easy way to get their products noticed. Soap operas gained their name because of all of the soaps and lady-related products advertised during these programs, which were there because of the fact that many of the biggest shows were sponsored by these companies. Linear TV advertising may often be assumed as a thing of the past, but it is still an effective way to market products. Here is a look at why:
Linear ads put products at the right place at the right time.
At the very base of linear TV advertising is the fact that this form of marketing gets products before an audience that can be fairly easy to assume. For example, it is easy to assume sports fans will be watching football games on a Sunday afternoon, and it is easy to speculate that prospective entrepreneurs or small business owners will be tuned-in during an airing of Shark Tank. By knowing an audience during certain time points on live TV, you can easier target product ads to get before the right people that are most likely to take an interest.
Live television may not be the most popular, but there are still many subscribers.
The digital age has afforded things like Netflix and plenty of other on-demand media. However popular on-demand services may be for TV watchers, there are still plenty of people who pay a fee every month to watch live television through a cable provider like Xfinity or DISH Network. According to research, there are approximately 89.1 million subscribers across the country. No matter how you look at it, that is still a very large field of potential viewers that can be targeted through linear ads.
Linear ads are just as likely to hold focus as internet ads.
Commercials come on and people have a few options, they can go refill their drink, dash to the bathroom, or they can change the channel. Online ads pose the same options, but people do still see and watch these ads fairly regularly. Why? Some people will still sit and watch an ad and wait for their show to come back on even if it is slightly inconvenient to do so. Linear TV ads can and do get seen, and they can and will hold interest.
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