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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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Tips For Purchasing Executive Pens

Whether you are giving out executive pens to clients in order to thank them for their business or if you're giving them to highly valued employees that have been with the company for an extended amount of time, you are going to want to make sure that you are getting the most for your money. Executive pens are expensive and you want to make sure that, when you give them as gifts, that they have maximum impact on the person receiving them. Here's how to make this happen.

1. Spend a Little Extra for the Case

The best way to ensure that your executive pen makes a great first impression on the person receiving it is to present it professionally. The easiest method of doing this is to simply purchase the box that goes with the pen from the company that sold you the pen. Doing so will give the person receiving the pen a good place to store it and will show him or her that you spared no expense in getting him or her this gift. By including the box, you can show that you care and are willing to do whatever it takes to continue the business relationship.

2. Get it Engraved

Another way to make sure that your pen makes the best impression possible on the person receiving it is to get it engraved with the company that the person works for if he or she is a client, or with his or her name if that person is a longtime employee. By doing this, you can show that you really care about the person getting the pen and are willing to spend the extra money in order to get a pen personalized just for them. Engraving tends to be cheap, meaning that this is a very cost-effective way of showing a client or employee how greatly you value him or her.

3. Find Out Their Favorite Color

Finally, if there's any way that you can find out the recipient's favorite color, you will want to get the pen in that color in order to show that you care. For an employee, simply drop by their office and look around to see what color most of their office supplies are and get a pen that matches that color. For a client, call his or her secretary and ask that person what kind of color schemes his or her boss has in the office. Doing so will show that you are attentive to the other person's preferences and that it would be advantageous to continue the business relationship.

For more information, talk to a company that specializes in providing executive pens.