Marketing Strategies for the Small Business Owner

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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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Easy Ways To Promote Your Business Event

Whether you're planning a ribbon cutting ceremony or a charity auction, you need to find a way to get people to attend your event — ideally your clients and potential new customers. However, many people lead hectic lives, so how do you get them interested in attending a business event? Check out these tips to learn different ways to market your business event so that you can increase attendance.

Social Media

Social media is one of the easiest ways to let people know about your business event — and because so many people are connected, using social media to promote your event is a great way to attract new customers. But remember, when you use social media to market a business event, you need to be able to create a lot of hype surrounding the event and make sure the information reaches your target market. So, while creating a Facebook event is a good idea, it might not be your best option if you're trying to market your event to a younger crowd. If your target audience is under 35, consider creating hype on Snapchat — the majority of its users are young adults. Instagram is also a good platform if you want to attract a younger crowd, but if you're looking to attract more mature clientele, stick to Facebook and Twitter. Regardless of which platform you're using, consider choosing a short hashtag to create hype surrounding your event and use it in every tweet or post you make.

Traditional Media

If you want a good turnout, you don't want to overlook old-school advertising — especially if you're trying to attract people from other businesses. So, consider sending a press release outlining the details of your event to local journalists. You can also contact local television and radio stations to see if they have community calendars where you can list your event for a small fee or no cost at all.

Custom Invitations

Inviting your existing clients requires a more personal touch. These are people that you already have a business relationship with, and it's important to acknowledge that. Consider creating a custom invitation to mail to your current customers. You can even offer them a small gift or a percentage off of a future purchase if they bring a friend with them.

You can also use custom invites to attract new customers. So, have extra invitations printed and hand them out to everyone you meet in the days leading up to the event. Alternatively, you can use custom flyers or postcards to invite people that you meet before the event.

There are several ways to promote a business event. Regardless of which avenue you choose, the goal is to create as much hype as possible surrounding your event so that people want to attend. So, make your custom invitations, social media posts, and other advertisements as fun and informative as possible to maximize event attendance.