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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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Getting The Most Out Of Your Branded Apparel As A Corporate Gift

Branded apparel is a great way to spread the name of your business, especially if you make sure to include a detail logo that is instantly identifiable. Using logo clothing as a corporate gift is basically cheap advertising that creates an army of walking billboards for your business.

Why Logos Are So Important

Every good company should have a great corporate logo that serves as the face of a company. Just think of companies like McDonalds: their yellow arch is instantly identifiable. Your logo should reflect your company, be simple enough to remember, and be small enough to fit on branded clothing. If you already have a logo, brainstorm ways to fit it on clothing.

For example, you could have it on the front and back of a t-shirt, on its sleeves, or even as a small brand above the pocket. Hats should have it emblazoned across the front or even the bill, while pants could have them on the back pocket. The options are nearly endless.

Why Clothes Make Great Branded Corporate Gifts

Most people will appreciate free clothes as a great way to expand their wardrobe. Even if they just wear your branded t-shirt as a pajama top, they will see the logo every day, impressing it in their mind and reminding them of not only your company, but the fact that you gave them a gift.

When people do wear your branded clothing regularly, they serve as a walking advertisement for your company. People who see your logo and don't recognize it may stop them and ask what it means. As a result, the name and reputation of your business will quickly spread.

When To Give Them Out

When should you give out branded clothing as a corporate gift? The following are just a few examples of when it is appropriate to give branded clothing out to customers and even employees:

  • During a grand opening – will excite new customers and quickly spread your brand name
  • When you get a new client – a gift then can make them feel appreciated
  • After a big sale – branded clothing is a great promotional gift for big sales
  • As Christmas gifts – happy employees love wearing their company's branded clothing
  • As a reward – employees who are rewarded with branded clothing will feel appreciated and will be more likely to wear it regularly

Make sure to included branded clothing in your stores at fair prices. Too many companies try to profit off of branded clothing by selling it at outrageous prices. Sell yours at a price that allows you to break even on the cost of making them. The value of having that kind of walking advertising is worth losing a few dollars.

For more information, contact local professionals like AD-MARK Promotional Products.