Packaging design evolves like any art form, and it's important to keep up with the biggest trends. Here are 5 trends all product brand design services firms are looking at when they tackle projects for their clients.
A lot of product brand design now features fairly minimalist designs. These packages often use one or two colors for the background, and blurs and gradients are strongly featured. Rather than slamming viewers with photos, the goal of packing design services is increasingly becoming the creation of consistent brands. Corporate brands frequently feature simpler designs and specific product lines dominate.
The materials used to make a box, carton, or other containers are increasingly integral to the product brand design. Consumers care about the package a product comes in, and they hold less eco-friendly designs against companies. Product brand design services, however, are rapidly adapting by including eco-friendly material choices in their processes.
It's a good idea, however, to do surveys and focus groups so you can catch this desire from your target demographics. Likewise, use social media as a cheap source of consumer data and to keep up with emerging opinions about what is or isn't ecologically conscientious.
Mobile Tech Interactivity
QR codes have taken a while to get rooted in the public consciousness, but consumers have finally figured out that snapping a pic of a package opens up a world of information. Packaging design services use the codes to link consumers to websites and apps that provide tons of information. Such visits also allow you to keep tabs on where interested customers are in the world and how they use mobile technologies. This information can be cross-referenced with other data to build customer profiles.
Neutrals and Pastels
Folks at product brand design services are increasingly trying to connect with consumers who often want to just chill. Product packages reflect this broader consumer trend by the use of neutral tones and pastel color schemes. The products are seen as friendly and accessible.
Animation is also a driving influence in packaging design trends with plenty of products now featuring cartoon characters. These don't have to be brand-oriented characters, either. They can just be there to take advantage of the basic human impulse to check out faces. Such characters also frequently are using speech bubbles to convey messages directly to the consumer.
If you have a new product, consider using a packaging design company to help you with the packaging.