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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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The Many Benefits Of Social Media Advertising

In this day and age, most people spend more time on their tablets and smartphones than they do watching television or reading the newspaper. Consequently, in order to establish an effective business advertising campaign, you need to meet the consumer where they are. Given the current technology trend a great place to begin is social media. With the right tools, you can use social media to advertise your business and experience a number of additional benefits.

Establish Brand Loyalty

One benefit you can expect to receive from social media advertising is brand loyalty. When the average consumer is looking for a good or service, they typically choose the brand with which they are most familiar or that first comes to their mind.

If you maintain a constant connection with your customer base with social media advertising, the next time they are in need of a product or service that your business offers, you will likely be the first brand that comes to mind. This doesn't just increase loyalty, but also your company's profits.

Personalized Insight

No matter the business, the key to success is knowing what your customers want. With traditional advertising campaigns, such as print ads, getting feedback on an ad is difficult. With social media, your customer base can immediately provide you with feedback.

This allows you to get personalized insight and formulate your future advertising efforts based on their needs. For example, if your customers believe that they would better benefit from a weekly sales ad for your business, instead of the existing monthly ad you offer, they can immediately provide this feedback allowing you to make the necessary changes more readily.

Increased Web Traffic

Social media advertising can also help increase traffic to your website. For individuals who are unfamiliar with your brand, getting them to your website is a great place to increase their knowledge and ultimately get them to do business with you. The reason that social media can increase this traffic is simple.

With social media advertising, a potential customer can easily click on the link in your ad to your website. With traditional advertising, a potential customer would need to first remember your web address and then log on to their device to pull the site up. In this fast-pace world, easy is most often best.  

If you believe social media advertising is right for your business, make certain you are working with an advertising consultant. A consultant can help you formulate an effective campaign targeted directly at your demographic, which is the ultimate goal.