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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

Latest Posts

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For your business to thrive, it's important to have a marketing plan in place. And one plan that will get your business off the ground is advertising. If your company isn't equipped with enough knowledge or resources to do it, worry not. An advertising company can help you. These companies provide a variety of services that can promote your brand and increase your sales. Read on to find out why you need to hire these companies. Read More 

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Despite all of the advances in technology and the popularity of mobile apps and digital marketing, one of the things business owners should know is that direct mail media marketing is still just as beneficial for your business as it has ever been. However, if you want to make sure that your investment nets you some return, there are a few things that you need to think about. Here's a look at a couple of things you should consider as you plan your direct mail marketing campaign. Read More 

4 Essential Advertising Tips When Marketing Your Model Homes

There are various ways you can take advantage of promotions when advertising model homes. However, you may also choose to commission sales agents at each home or use online marketing consultants who handle any inquiries. Consider the following simple methods to maximize prospective clients visiting the property: Establish a Home Viewing Program at the Client's Convenience By increasing viewing hours, you allow home buyers to view model homes on their preferred program, which is highly convenient. Read More 

5 Packing Design Trends You’ll Want To Keep Up With

Packaging design evolves like any art form, and it's important to keep up with the biggest trends. Here are 5 trends all product brand design services firms are looking at when they tackle projects for their clients. Minimalism A lot of product brand design now features fairly minimalist designs. These packages often use one or two colors for the background, and blurs and gradients are strongly featured. Rather than slamming viewers with photos, the goal of packing design services is increasingly becoming the creation of consistent brands. Read More 

Modern Marketing Tips For Real Estate Agents

If a person is to successfully market real estate properties that they are attempting to sell for their clients, they will want to be sure that they are taking aggressive steps in order to promote their properties. The internet and modern technology have brought a variety of new ways for real estate agents to market their clients' properties. Utilize Digital Marketing Strategies If you are to be able to reach as many potential buyers as possible, you will want to take advantage of digital advertising options. Read More