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Marketing Strategies for the Small Business Owner


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Marketing Strategies for the Small Business Owner

Some of my favorite local businesses have been around since before I was born. Sadly, a few years ago, a favorite clothing retailer in my hometown went out of business. After a large famous discount retailer opened a store in this town, the small clothing business couldn’t successfully compete with it. So, this local business was forced to shut its doors. Whenever I see the vacant building this store once occupied, I think about the importance of advertising. If this business had launched a smart advertising campaign after the large retail chain came into the area, it might have survived. Do you own a small business? If you’re a proud entrepreneur, you need to determine several outlets to successfully market your brand. On this blog, you will discover the best strategies to advertise a small business.

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Latest Posts

Marketing for Your Audience: Reaching Customers Easily Through Messaging
26 April 2019

The only constant about effective marketing strate

Overseeing a Succesful Direct Mail Marketing Campaign
11 March 2019

Mailers can be among the most popular and cost-eff

Challenges Facing Marijuana Marketing
23 January 2019

Ask anyone at a cannabis marketing agency about th

4 Ways To Improve Your Employee Training Presentations
11 October 2018

Highly trained employees are a must no matter the

Looking For A Way To Improve Business? How To Create An Effective Digital Marketing Strategy
9 May 2018

When you run a business, it's crucial that you hav

Marketing for Your Audience: Reaching Customers Easily Through Messaging

The only constant about effective marketing strategies is that they are always changing. While a few years ago, emails were the best way to reach your audience, today this is very different. People are even steering clear of text messaging for marketing, and they certainly aren't using cold calls anymore. Marketing has changed over the decades and now uses an integrative approach to reach customers where they are already hanging out. Read More 

Overseeing a Succesful Direct Mail Marketing Campaign

Mailers can be among the most popular and cost-effective advertising options that businesses can utilize. While direct mail campaigns have a long history, many new businesses will not have the expertise with overseeing this type of marketing effort. To avoid inefficiencies or other issues that could hamper your marketing efforts, there are some basic strategies that should be employed with every direct mail marketing campaign. Ensure Your Direct Mail Adverts Are Properly Targeted Read More 

Challenges Facing Marijuana Marketing

Ask anyone at a cannabis marketing agency about the idea of selling a product, and they'll tell you that there's a lot more to it than just putting out something the public wants. The marketplace is oversaturated, but fortunately, many of the players out there are either in land-rush mode or are just flat-out lazy in their treatment of the public. In order to get the most out of your investment, these are the challenges and opportunities you should be talking about. Read More 

4 Ways To Improve Your Employee Training Presentations

Highly trained employees are a must no matter the industry. As a result, as an employer, you have to make training a regular part of your operation. However, it's not enough to schedule a training session. You need to create an engaging and interactive experience for the most favorable results. To create a more effective training experience for your team members, learn how you can enhance your training presentations. 1. Have a Fine-tuned Goal Read More 

Looking For A Way To Improve Business? How To Create An Effective Digital Marketing Strategy

When you run a business, it's crucial that you have an effective marketing plan in place, one that includes digital marketing. If you're not utilizing digital marketing, you're not going to reach your full potential. You might not realize this, but the majority of people conduct business online now. That means they're going to be spending the bulk of their time utilizing digital advertising. If you don't have an effective presence in the digital world, you're losing customers. Read More