Marketing Strategies for the Small Business Owner

Getting The Most Out Of Your Branded Apparel As A Corporate Gift

Posted by on Oct 28, 2016 in Uncategorized | Comments Off on Getting The Most Out Of Your Branded Apparel As A Corporate Gift

Branded apparel is a great way to spread the name of your business, especially if you make sure to include a detail logo that is instantly identifiable. Using logo clothing as a corporate gift is basically cheap advertising that creates an army of walking billboards for your business. Why Logos Are So Important Every good company should have a great corporate logo that serves as the face of a company. Just think of companies like McDonalds: their yellow arch is instantly identifiable. Your logo should reflect your company, be simple enough to remember, and be small enough to fit on branded clothing. If you already have a logo, brainstorm ways to fit it on clothing. For example, you could have it on the front and back of a t-shirt, on its sleeves, or even as a small brand above the pocket. Hats should have it emblazoned across the front or even the bill, while pants could have them on the back pocket. The options are nearly endless. Why Clothes Make Great Branded Corporate Gifts Most people will appreciate free clothes as a great way to expand their wardrobe. Even if they just wear your branded t-shirt as a pajama top, they will see the logo every day, impressing it in their mind and reminding them of not only your company, but the fact that you gave them a gift. When people do wear your branded clothing regularly, they serve as a walking advertisement for your company. People who see your logo and don’t recognize it may stop them and ask what it means. As a result, the name and reputation of your business will quickly spread. When To Give Them Out When should you give out branded clothing as a corporate gift? The following are just a few examples of when it is appropriate to give branded clothing out to customers and even employees: During a grand opening – will excite new customers and quickly spread your brand name When you get a new client – a gift then can make them feel appreciated After a big sale – branded clothing is a great promotional gift for big sales As Christmas gifts – happy employees love wearing their company’s branded clothing As a reward – employees who are rewarded with branded clothing will feel appreciated and will be more likely to wear it regularly Make sure to included branded clothing in your stores at fair prices. Too many companies try to profit off of branded clothing by selling it at outrageous prices. Sell yours at a price that allows you to break even on the cost of making them. The value of having that kind of walking advertising is worth losing a few dollars. For more information, contact local professionals like AD-MARK Promotional...

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Important Information To Include On Your Golf Course’s Scorecards

Posted by on Sep 15, 2016 in Uncategorized | Comments Off on Important Information To Include On Your Golf Course’s Scorecards

If you work for a golf course and are tasked with replacing the old scorecards with someone more contemporary, this is a chance to really make this product shine — after all, it’s apt to be in the hands of hundreds of golfers every day. The actual scoring section is the key element of any scorecard, but this document should also include your golf course’s name, logo, website, phone number and other relevant information. Beyond these essentials, here are some other important details that you should make sure to fit on the scorecard. Overhead View Of Each Hole If you’re able to make the space on the scorecard, it’s ideal to have an overhead view of each hole. The images can be small, but their presence is something that the golfers who visit your golf course—especially for the first time—will appreciate. While golf courses typically have an overhead view diagram at the tee box, this is only helpful when golfers are teeing off. Once they’ve made their initial shot, they can consult the scorecard to refresh themselves on the layout of the hole that they’re playing. Local Rules Golf is governed by a long list of universally accepted rules, but many courses also have a number of local rules that specifically relate to their course. Try to fit this short list on the rear of the scorecard; it will make life easier for the golfers and ideally mean that your course marshals don’t have to be constantly enforcing the rules. Specific rules to include might focus on the pace of play; for example, you could suggest that the average golfer should be able to finish all 18 holes in four hours and 15 minutes. There might also be specific rules about the terrain; in Florida, for example, you might warn about the possibility of crocodiles in the areas around the water hazards. Community Advertisements An effective way of connecting with the local business community is to attempt to sell advertisements on your scorecards. Many golf courses do this, and it can serve as an effective way to generate income. Try to select businesses that pair well with the sport of golf. For example, think of restaurants that golfers might favor visiting after their round, or a local hotel or bed and breakfast that traveling golfers might wish to frequent. This not only benefits the golf course in terms of added income, but also provides added value for the golfers. For more information, contact companies like Fore Better...

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Easy Ways To Promote Your Business Event

Posted by on Jun 20, 2016 in Uncategorized | Comments Off on Easy Ways To Promote Your Business Event

Whether you’re planning a ribbon cutting ceremony or a charity auction, you need to find a way to get people to attend your event — ideally your clients and potential new customers. However, many people lead hectic lives, so how do you get them interested in attending a business event? Check out these tips to learn different ways to market your business event so that you can increase attendance. Social Media Social media is one of the easiest ways to let people know about your business event — and because so many people are connected, using social media to promote your event is a great way to attract new customers. But remember, when you use social media to market a business event, you need to be able to create a lot of hype surrounding the event and make sure the information reaches your target market. So, while creating a Facebook event is a good idea, it might not be your best option if you’re trying to market your event to a younger crowd. If your target audience is under 35, consider creating hype on Snapchat — the majority of its users are young adults. Instagram is also a good platform if you want to attract a younger crowd, but if you’re looking to attract more mature clientele, stick to Facebook and Twitter. Regardless of which platform you’re using, consider choosing a short hashtag to create hype surrounding your event and use it in every tweet or post you make. Traditional Media If you want a good turnout, you don’t want to overlook old-school advertising — especially if you’re trying to attract people from other businesses. So, consider sending a press release outlining the details of your event to local journalists. You can also contact local television and radio stations to see if they have community calendars where you can list your event for a small fee or no cost at all. Custom Invitations Inviting your existing clients requires a more personal touch. These are people that you already have a business relationship with, and it’s important to acknowledge that. Consider creating a custom invitation to mail to your current customers. You can even offer them a small gift or a percentage off of a future purchase if they bring a friend with them. You can also use custom invites to attract new customers. So, have extra invitations printed and hand them out to everyone you meet in the days leading up to the event. Alternatively, you can use custom flyers or postcards to invite people that you meet before the event. There are several ways to promote a business event. Regardless of which avenue you choose, the goal is to create as much hype as possible surrounding your event so that people want to attend. So, make your custom invitations, social media posts, and other advertisements as fun and informative as possible to maximize event attendance....

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Three Great Benefits Of Sports Ticket Management

Posted by on Mar 15, 2016 in Uncategorized | Comments Off on Three Great Benefits Of Sports Ticket Management

Any time that you are trying to get an events venture off of the ground, it can be a labor of love that requires your full attention. Whether you are promoting a girl’s softball league, drag racing, a martial arts competition or any other such event, you owe it to yourself to set up a sports ticket management system that will make it as easy as possible for people to shop with you. If you are not aware of just what these programs can do for you, read on and take full advantage of these excellent benefits.  You Will Get Real Time Information On The Success Of Your Event When you are dealing with paper ticket systems, you are essentially in a holding pattern until you find out how the event plays out. But with a sports ticket management system, you will have up to the moment information about people buying tickets and will have a clear count for how many people to expect at the event. This information makes it much easier for you to manage your expectations and respond accordingly. You Will Experience Much Better Security If you are putting together an event and what to control access, you have a great opportunity to do that since these tickets are much easier to authenticate. This way, you won’t have to worry about scalped tickets or any other problems related to security. Each ticket will be scanned through a barcode system, so that you won’t have to worry about scalped tickets or fraudulently acquired tickets. Depending on the type of sporting event that you are putting together, you will have greater control over the distribution of your ticket and more control over all entry points.  You Will Be A Good Steward Of The Environment Any time that you invest in a sports ticket management system, you will be able to give people the option of using online tickets. This way, you are creating far less waste and won’t have to worry about as much potential litter when dealing with ticket stubs. You can opt for a system that sends people confirmations and PDFs of their tickets directly to their e-mail accounts or apps, so that they can be scanned from a cell phone or any other mobile device.  So take advantage of these points and reach out to a sports ticket management company that will be happy to serve you....

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How To Make Your Organizational Transformation Positive And Successful

Posted by on Jan 31, 2016 in Uncategorized | Comments Off on How To Make Your Organizational Transformation Positive And Successful

When you are in charge of your business and the time comes to make some major changes to keep your business open and successful, it can be a scary time for both you and your employees. Organizational transformations, often referred to as redesign, restructuring, and other such terms, can make your employees unsure of their position in the company and can even cause them to lose faith in the business as a whole. To prevent this from happening and to make your organizational transformation as positive and successful as possible, you will need to take steps to keep your employees from feeling this way. Get to know some of these steps you can take and get started as soon as possible. Be Upfront With Your Employees About The Reasons For The Changes Generally speaking, employees today are fairly worldly and savvy. They are going to know if you and your company are being dishonest with them or leaving out key information. So, be upfront with your employees about the reasons behind the changes you are making. Organizational transformations occur for a wide variety of reasons, but if you do not tell your employee what those reasons are, they will assume the absolute worst. For example, if some of your lines of products or services are becoming obsolete due to changes in technology, explain that issue to your employees. Frame the organizational transformation as an opportunity for innovation and growth while also being truthful about your reasoning. Let Your Employees Know They Will Play A Part In The Organizational Transformation An organizational transformation requires an “all hands on deck” approach to business. This means every single person in the company need to know and understand the goal and their role in the process for it to be successful and positive. When many employees hear about the major changes that will be made to the company that they work for, they may be unsure as to whether there will be a position or role for them in this process and in the “new” company when the transformation is complete. It is up to you to make sure that your employees know that they are vital to this process. Depending on the size of your company, you will want to either sit down with every individual employee or with teams and departments of employees to discuss how the transformation will affect them directly and what their part in it will be. If an employee knows what their job will be in the process in an exact way and they know that they have a role to play, they will be much more positive and engaged in the process. Now that you know a few of the ways that you can make your organizational transformation positive and successful, you can get started in the process as soon as possible and take your business into its next...

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4 Tips For Expressing Your Design Preference Through Example Websites

Posted by on Dec 23, 2015 in Uncategorized | Comments Off on 4 Tips For Expressing Your Design Preference Through Example Websites

If you are the owner of a small business and are hiring a web designer for the first time, it is important that you understand how the design process works. As a client, you must find a way to communicate your goals for your website as well as your general design preferences, and your designer must understand how to interpret your desires to build your website. Before beginning, most designers will ask you to provide them with a few example websites that you like or do not like so they can get a feel for your preferences. When supplying your designer with these examples, there are a few things that you can do to make them more helpful, which will speed up the design process and make it easier for a designer to give you options that you like.  Limit Your Examples  You may think that if you provide your designer with more examples, they will get a better idea of what you like. However, sending too many examples can waste your designer’s time, which you will end up paying for if you are paying an hourly rate for your design. Instead of sending your designer a link to every website you like the design of, take the time to examine many websites and narrow your examples down to the top five websites you like and the top five that you do not like. This forces you to be more critical about the websites you send and will help you be more specific about what you do and do not like.  Be Specific About What You Like Or Don’t Like  The more specific you can be about your preferences, the better your designer will understand you. Instead of just sending example websites, give your designer a paragraph or bullet list about the specific aspects of a website that you like or do not like. Some design aspects you can include on this list are:  Color scheme.  Font and font size.   Number and size of photos.  Organization.  Special features or capabilities.  Don’t Ask Your Designer to Copy a Design  While you probably do not want to plagiarize on purpose, many business owners do not realize that copying a design is a form of plagiarism. There may be a website that you love, but your designer cannot simply copy the design for your company. Not only is it unethical, but it would fail to make your company stand out as the unique business that it is. Instead, select the features that you like best from your favorite website and think about unique ways your designer can integrate them into your site. To learn more, contact a company like Scotti Design.  Include Sites In and Out Of Your Market  Your designer will appreciate examples of competitor sites that you like. However, you should also feel free to send general examples of websites outside of your niche. For example, if you are in the plumbing industry, send your designer your favorite sport or news site, because many plumbing sites lack modern web design features that could make your site stand out. This opens the creative possibilities for your designer and allows them to give you a website that is not only as good as your competitors’, but better.  Examples are one of...

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4 Must-Ask Questions For A Prospective Advertising Agency

Posted by on Sep 17, 2015 in Uncategorized | Comments Off on 4 Must-Ask Questions For A Prospective Advertising Agency

Whether you run a small business large, a large corporation, or anything in between, there’s a good chance that you’ll want to hire an advertising agency at some point. Ad agencies can help your company gain greater exposure through Internet marketing, content production, search engine optimization, and more. Before you hire just any ad agency for your business, however, there are a few important questions you’ll want to ask during an interview with a prospective ad agency.     How is Client-Agent Communication Handled? Find out exactly how you will be able to get in touch with the agents assigned to your account, as this can vary greatly from one agency to the next. Ideally, you’ll want to have direct access–either by phone, email, or regular meetings–to your agents. Unfortunately, with some larger ad agencies, you may not have a direct line of contact to each member and will instead have to work your way through the hierarchy to get your questions answered or concerns addressed. Do You Have Minimums on Billed Time? With most ad agencies, each position within the agency will have a designated billing rate. For example, your SEO agent may have one rate whereas your creative director may charge a different rate. In addition to finding out the rate for each position assigned to your account, you’ll also want to find out if there are any minimums required. For instance, if they’re charging by the hour, will your contract require you to pay for a minimum number of hours each week or month? How Will You Appeal to the Target Audience? Of course, your business has its own unique audience that will need to be targeted by your ad agency. Your ad budget will only pay off if your agency truly understands your target audience and what appeals to them. During your interview, ask for specific ideas regarding how they would advertise to your target audience and be on the lookout for “cookie cutter” answers. They should have a variety of creative tools at their disposal to tailor their marketing efforts to any age group, gender, or other demographic. Are Any of Your Ad Services Outsourced? Last but not least, check to make sure that none of the agency’s services are being outsourced. For example, are they hiring an outside agency to assist with your SEO efforts? If so, then you’re probably going to end up paying more than you need to in addition to having a less direct line of communication with the outsourced agents. For further assistance, contact a local advertising agency, such as ICON Advertising & Design,...

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Is an Airplane Banner a Good Use of Your Advertising Funds?

Posted by on Sep 11, 2015 in Uncategorized | Comments Off on Is an Airplane Banner a Good Use of Your Advertising Funds?

If you own a small business, you likely rely on a variety of offbeat and out-the-box ways to advertise to potential clients or customers. In your quest to find new and effective ways to gain more business, you may have considered flying an airplane banner at a public event or other large gathering to help reach the maximum number of potential customers at once. While these banners are routinely flown by multinational corporations over major sports events and televised parades, they may not always make sense for every small business. Read on to learn more about aerial advertising to determine whether this is a good use of your advertising dollars. When may aerial advertising be a good way for you to garner business?  Because aerial advertising requires you to pay a pilot for his or her time, flight expenses, and the cost of the banner itself, it isn’t something you’ll want to pay to do for days on end. Therefore, you’ll want to plan your flying time to coincide with an event that will put a lot of people in prime viewing area—an outdoor sports event, festival, concert, or other gathering. Ideally, you’ll be able to choose a gathering associated with your target customer base—a folk music festival if you own a secondhand instrument store, for example, or a soccer game if you own a sports equipment store. You may also want to use this banner to offer a promotion that will help drive customer traffic through your doors. By including a short blurb like “Mention this ad for 20% off!” you’ll be able to track the number of customers who viewed your ad, letting you know whether this was a worthwhile investment (and whether you should do it again).  What are some situations in which you may want to avoid aerial advertising?  Before designing your plane banner, you’ll first want to ensure aerial advertising is permitted in your area. Some parts of the country have enacted ordinances against aerial advertising, although the Federal Aviation Administration states that it remains legal throughout the United States, with certain restrictions and waivers. Utilizing an aerial advertising company in violation of local laws and ordinances could cost you more business than you’ll gain. You may also want to avoid aerial advertising if your business’s structure or purpose doesn’t lend itself well to a logo and description abbreviated enough to fit on a banner. While aerial advertising can be a no-brainer for those in certain industries (like flying a banner for toy store discounts over a holiday parade), in others you’ll need to depend on more personalized ways to approach potential...

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Tips For Purchasing Executive Pens

Posted by on Sep 11, 2015 in Uncategorized | Comments Off on Tips For Purchasing Executive Pens

Whether you are giving out executive pens to clients in order to thank them for their business or if you’re giving them to highly valued employees that have been with the company for an extended amount of time, you are going to want to make sure that you are getting the most for your money. Executive pens are expensive and you want to make sure that, when you give them as gifts, that they have maximum impact on the person receiving them. Here’s how to make this happen. 1. Spend a Little Extra for the Case The best way to ensure that your executive pen makes a great first impression on the person receiving it is to present it professionally. The easiest method of doing this is to simply purchase the box that goes with the pen from the company that sold you the pen. Doing so will give the person receiving the pen a good place to store it and will show him or her that you spared no expense in getting him or her this gift. By including the box, you can show that you care and are willing to do whatever it takes to continue the business relationship. 2. Get it Engraved Another way to make sure that your pen makes the best impression possible on the person receiving it is to get it engraved with the company that the person works for if he or she is a client, or with his or her name if that person is a longtime employee. By doing this, you can show that you really care about the person getting the pen and are willing to spend the extra money in order to get a pen personalized just for them. Engraving tends to be cheap, meaning that this is a very cost-effective way of showing a client or employee how greatly you value him or her. 3. Find Out Their Favorite Color Finally, if there’s any way that you can find out the recipient’s favorite color, you will want to get the pen in that color in order to show that you care. For an employee, simply drop by their office and look around to see what color most of their office supplies are and get a pen that matches that color. For a client, call his or her secretary and ask that person what kind of color schemes his or her boss has in the office. Doing so will show that you are attentive to the other person’s preferences and that it would be advantageous to continue the business relationship. For more information, talk to a company that specializes in providing executive...

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3 Things to Remember When Hiring a Content Writer for Your Blog

Posted by on Sep 10, 2015 in Uncategorized | Comments Off on 3 Things to Remember When Hiring a Content Writer for Your Blog

If you are currently working on your blog, you might be feeling a bit overwhelmed. You can always hire a content writer to help you produce content, and many don’t even expect you to put their name on their work. Hiring one of these writing professionals can be a dream come true, but you should remember a few tips when doing so to ensure that it will work out properly. 1. Skip the Cheap Stuff First of all, you should be nervous about hiring writers who are willing to write articles for pennies. Just remember that you generally won’t get the best quality if you aren’t willing to pay for it. Writers who are willing to provide content for pennies on the dollar often aren’t native English speakers or will rush through the work that they provide you with. This is obviously understandable when you consider the low pay rate, but it isn’t something that you should put on your blog. Instead, consider the fact that high-quality articles will be more beneficial for your site, and chalk it up as a part of doing business. 2. Do Your Own Keyword Research Many content writers spend most of their time honing the craft of writing, which means that they might spend more time on things like perfecting their word choices and grammar. Although many of them are familiar with the world of search engine optimization, many of them don’t know much about choosing keywords. You should also know that different people have different keyword strategies, so your writer might not be accustomed to the strategy that you use. This means that you shouldn’t expect your writers to do this research for you; instead, you should do your own research and let your writers know which keywords you expect them to include in your content. This will help prevent problems between you and the people who write for you, and it’ll help ensure that your content is keyword optimized like you would prefer it to be. 3. Add Your Own Flair You might be planning on hiring a writer so that you don’t have to worry about the writing process at all, but you should still take the time to look over each submission and add your own flair, if possible. If you do, you can help ensure that your blog posts and other content truly match your personality. Using a content writer market to help you out with your blog is smart, but you should still take a few steps to ensure that it will work...

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